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MyGola pivots from concierge-planned trips to algorithmic ones

Dennis Schaal

Photo Credit: MyGola's "automated travel-planning engine" may point you to Lucerne, Switzerland. MyGola / Dave Shafer

Skift Take

MyGola is taking a technology approach to easing trip-planning pain. Algorithms may cost a lot less over the long term than human travel planners, but let's see if there is enough of an audience for the service.

Another day, another pivot as trip-planning service MyGola transitions from a human-curated trip-planning process to an algorithmic-driven approach. Yes, "human guides" are still involved, but to what extent is unclear. Here's part of an email that the company sent to users today about the "new mygola:" The new mygola is all about real people, real trips. We have compiled thousands of trips taken by the world's savviest travelers into a beautiful collection. We also built some seriously smart tech for you to use these inspiring stories to create a

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