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The battle between Bing Maps and Google Earth over Santa Claus

Jason Clampet

Skift Take

There is definitely room here for a joke about Apple Maps and Santa ending up stranded in the Australian outback, isn't there?

Google faces a challenge this year in its annual effort to track the Santa’s progress on his global present delivery round on the web. Bing, Microsoft’s rival search engine, has mounted a Christmas coup by poaching the cooperation of Norad, the US military's nuclear command centre, which has been tracking Saint Nicholas for more than half a century. Since 2004, Norad has been sharing its official government data online with the help of Google Ea

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