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Ground Transport

Uber's surge of New Year's Eve pricing transparency

Dennis Schaal

Photo Credit: Uber's app in Google Play Uber

Skift Take

Use Uber on New Year's Eve at your own risk -- to your wallet. At least the mobile-app car service is warning customers in advance about skyrocketing rates.

Car-service Uber apparently is making a New Year's resolution -- avoid the outcry over surge pricing that marked New Year's Eve a year ago, and inform customers in advance about skyrocketing fares this time around. San Francisco-based Uber has been emailing customers and bl

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