British Airways says outbound vacation bookings boom after one of the rainiest years in UK history


Skift Take

The factors contributing to the rise in vacation sales following Christmas this year highlight tendencies in all travelers: bad weather, returning to work, or a vacation-less summer motivate us to book a trip.

British Airways said bookings at its holiday division jumped 75 percent on Christmas Day versus a year earlier, spurred by a wet winter and pent up demand after Britons spent the summer at home for the London Olympics. Sales were also 58 percent higher on Dec. 26, BA said, with top destinations including Las Vegas and Orlando, Florida, the Caribbean islands of Barbados and S