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Tourism

Universal getting rights to Lord of the Rings theme park?

Rafat Ali

Photo Credit: The brand potential of LOTR still has a lot of runway.  Flickr.com / Lu&Si

Skift Take

Disney could swoop in and pay big dollars, but Universal is the logical fit for now.

Could Hobbit fans soon be able to don a pair of over-sized hairy feet and trudge around the Shire? Universal Studios and Warner Bros are rumoured to be planning a Middle Earth theme park, according t

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