Turkish Airlines' Kobe Bryant vs. Lionel Messi ad hits 100 million mark on YouTube

Samantha Shankman

January 8th, 2013 at 10:20 AM EST

Photo Caption: Turkish Airlines airs TV commercial titled "Legends on Board."

Skift Take

Turkish Airlines’ ad eclipsed not just travel video ads, but almost all other video ads created in 2012. Expect TA to come out with more winners featuring Bryant, Messi, and other sports stars in 2013.

Turkish Airlines's wildly popular video ad featuring LA Lakers basketball player Kobe Bryant and Argentine soccer star Lionel Messi has crossed the 100 million mark on YouTube. As of Tuesday morni

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