Princess Cruises blog amounts to a not-so-veiled press release
Dennis Schaal
Skift Take
Blogs that are corporate Pablum are destined to be serial failures.
Share
Princess Cruises launched a new blog, "Linked by the Sea," and although there are no hyper-links in the maiden post, the tenor of the blog shows it is intimately linked to the cruise line's marketing message.
The first post, Clicking Over a Kilt,
Online travel coverage is exclusive for Skift Pro subscribers.