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SkiftSocial: Twitter's best fake airline CEO has real social media advice for airlines

Jason Clampet

Photo Credit: Passengers listen as United Airlines CEO Jeff Smisek offers a toast during United Airlines' inaugural flight of the Boeing 787 Dreamliner aircraft, November 4, 2012 from Houston Bush Intercontinental to Chicago O'Hare.  Chicago Tribune/MCT / Michael Tercha

Skift Take

Hitting the right tone on social media is key for any airline or airline executive -- rather real or better than real.

No fake or real airline CEO on Twitter engages readers as effectively as United Airlines' not-real @FakeUnitedJeff. The parody account plays off the wooden, aloof personality of United Airlines CEO Jeff Smisek to discuss matters particular to United as well as relavant to the industry as a whole. Whether he's offering advice about the grounding of United's Boeing Dreamliners ... https://twitter.com/FakeUnitedJeff/status/291719691674722305 ... or commenting on this week's challenge to United's fuel purchases https://twitter.com/FakeUnitedJeff/status/291217534089302018 ... or issuing fake announcements about United's fuel surcharges https://twitter.com/FakeUnitedJeff/status/286147548660502528 ... or getting frequent flyers fired up for the new year https://twitter.com/FakeUnitedJeff/status/28575

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