We have the most adorable ad campaign of 2013: Shetland ponies in cardigans
Photo Credit: Sheland ponies in cardigans, soon to be superstars if the Internet behaves according to plan. Visit Scotland / Rob McDougall
Skift Take
Top that, Koala bears!
Earlier today we mentioned a new "ad campaign" that VisitScotland has just started, a photo shoot involving a couple of Shetland ponies wearing eye-catching cardigans. These ponies-in-cardigans meme launches the "Year of Natural Scotland 2013" this year for the tourism board, and are very likely to be a hit for their adorableness factor.
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So as a public service to brighten up the rest of your crappy day, here're the eight photos of Fivla and Vitamin, wearing jumpers made of Shetland wool created by local Shetland knitter Doreen Brown, of Shetland Collection.
All photos courtesy VisitScotland blog.
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