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The whimsical new ad campaign that might make you care about Club Med again

Samantha Shankman

Photo Credit: Club Med's whimsical new ad campaign asks customers, "And what's your idea of happiness?" Club Med

Skift Take

Club Med’s rebranding is born out of the confidence of increased profits and growth on the horizon, but are its magical ads more than luxury bookers are looking for?

Do your office daydreams consist images of you wake boarding on dolphins, receiving poolside service from a snowman, skiing on the clouds, or dancing under a moon that glitter like a disco ball? Club Med wants to take you there or anywhere your imagination wanders. Club Med is launching a new global brand campaign, which features whimsical vacation scenes and asks travelers,

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