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Hotels

Interview: Facebook Graph Search will add hotels and then social signals to fine-tune results

Dennis Schaal

Photo Caption: Facebook plans to add a hotel category to its Graph Search, which is still in limited beta.  

Skift Take

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

Facebook's new Graph Search, which enables you to search the social network for restaurants, games, music, photos and friends, will soon be adding hotels as a category, and that should give surviving social travel startups something to think about. Lee McCabe, Facebook's new head of travel, explains that hotels will be added to the mix, adding that he believes Graph Search "will be a game-changer for travel." With Graph Search, Facebook users will be able to explore the hotels their friends stay at, and things to do nearby. Skift took Graph Search out for a spin a couple of weeks ago, and we noted that its

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