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Online Travel

The battle of search keywords is still the biggest battle in online travel

Rafat Ali

Skift Take

In rush for social efforts, hopefully travel brands are not forgetting search, which is the biggest direct funnel for transaction conversion.

The battle of search keywords is a decade old, especially in a big keyword-driven category like travel bookings, but with the rise of social the din is louder on social efforts of travel brands than the now-old-school-SEO effort. But it is worth a reminder, especially considering that travel brands -- especially hotels, after airlines' own efforts for some years -- are stepping up and pushing their own brand sites in opposition to third-party booking sites li

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