Jamaica looking to build on the buzz around controversial VW Superbowl ad


Skift Take

You have to admire the scrappiness of a small tourism board to jump on this high-profile platform to market themselves, come what may.

In response to the ad, Jamaica's tourism officials put together a "Get Happy in Jamaica" package for visitors to enjoy savings on travel April 1 through June 30. From the promo: Tap into your inner Jamaican spirit with the island's GET HAPPY IN JAMAICA FREE NIGHT OFFER*. At