The Times Square shuttle that wants to take riders to Scottsdale
Photo Credit: New Yorkers board the S train, which has been wrapped in an ad for spas in Scottsdale, Arizona. Scottsdale Convention and Visitors Bureau
Skift Take
This is the first subway takeover ever created by the Scottsdale tourism board, but the high visibility of such a campaign could more than cover the costs it took to position itself at the busiest intersection in New York.
