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Ritz Carlton tries to break free of its cookie-cutter design with new brand

Samantha Shankman

Photo Credit: The entrance to the Spa Botánico at Dorado Beach, a Ritz Carlton reserve in Puerto Rico.  Ritz Carlton

Skift Take

When luxury travelers go looking for authentic and original travel experiences, Rtiz-Carlton and its "every hotel looks like a Boston legal office" look is low on the list. Can this tiger change its stripes?

Ritz-Carlton is one of the best-known luxury hospitality brands in the world, and has many loyal fans. But if there is one knock the company gets in deluxe travel circles, it is for being “too cooki

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