Carnival CEO boards Triumph about four days too late


Skift Take

Carnival's tin-eared response to this crisis will be a "what not to do" case-study for PR agencies for years to come. It's CEO should have been working the tug boats in the Caribbean rather than phoning it in from the comfort of home.

Carnival Cruise Lines’ Chief Executive Officer boarded the Triumph cruise liner after the crippled vessel reached port today to apologize to passengers who endured a four-day ordeal. “The most important thing for me right now is to go