Skift Take
"Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content." That's surely nirvana-level social media marketer talk right there.
Australia's tourism body has figured that if the real life numbers aren't that great, it could at least try and create the loudest buzz in social media, hoping to translate into better tourism business numbers.
And it certainly has been among the savviest country tourism boards in social media, even if its tourism campaigns in TV/video/print over last few years have been lackluster and generic at best.
All through 2012 it kept on touting its Facebook page and how it had the largest numbers of likes among all tourism board pages worldwide (above 4 million by Decem
