Skift Take
Carnival received an enormous outpouring of customer comments – both positive and negative – over the past week, but it could have been more proactive in its responses and updates given the visibility of the situation.
Carnival Cruise Lines could have turned its Triumph crisis into a social media success, but it did not. Instead it went inward, then chose to use social media as a megaphone rather than a method of two-way communication. It also had the dubious honor of being the subject of a trending hashtag on Twitter: #cruisefromhell.
https://twitter.com/MensHealthMag/status/302554177735913474
As one of the more favored cruise lines on the Internet, the troubled travel giant was in a prime position to do so: It is the most liked cruise line on Facebook with 2,192,322 "Likes" and the third-most followed cruise line on Twitte
