Hawaii tempts New Yorkers, Chicagoans with $500K marketing campaign


Skift Take

Tourism to Hawaii might be booming, but that means little to carriers operating direct flights unless they see full seats on every plane hence Hawaii’s goal of increasing tourism from its most served markets.

The Hawaii Visitors and Convention Bureau heavily promoting the state to New York and Chicago this month. CEO John Monahan said Monday the agency wants to increase demand to support existing flights f