Paramount licenses name to Hollywood-themed hotel and shops in Dubai


Skift Take

The new hotel group was created by a group of investors in Dubai, making its first and likely flagship location no surprise, and right at home among the city’s eclectic and expensive hotel options.

Viacom Inc.’s Paramount Pictures is lending its name to four Hollywood-themed towers in Dubai that will comprise a hotel, apartments and shops and cost about $1 billion to build. Damac Properties Co., a developer based in Dubai, will oversee and finance the construction of the properties in the Burj Khalifa area, Damac Managing Director Ziad El Chaar said in a telephone interview today. Paramount Hotels & Resorts will help design the buildings and manage them after they’re completed at the end of 2015. “We believe v