The art and voodoo science behind airlines’ amenity kits


Skift Take

Great roundup of what goes behind choosing these amenity kits, focused on U.S./European airlines. Of course, on newer international airlines like Emirates, Etihad, Qatar and others, the kits have been taken to a whole different level.

With the airline business relatively stable and momentarily (if thinly) profitable, carriers can fiddle with frills like the amenity kit they offer as perks to their big-ticket customers in premium cl