The art and voodoo science behind airlines’ amenity kits

Photo Caption: Recently launched Delta airlines' new kit with Tumi and New York-based apothecary Malin+Goetz, for business elite travelers.
Skift Take
Great roundup of what goes behind choosing these amenity kits, focused on U.S./European airlines. Of course, on newer international airlines like Emirates, Etihad, Qatar and others, the kits have been taken to a whole different level.