Times Square's new pedestrian-friendly design will literally lift tourists in the air


Skift Take

Tourists and locals alike will notice the change when Times Square finally completes its four-year renovation this summer, but can a Euro-style pedestrian area really change the logjam that is one of the world’s busiest tourist attractions?

An innovative Norwegian architecture firm, Snøhetta, has noticed our disregard for our most iconic landmark and has been rewarded for its insight. The firm has been commissioned to “renovate” Times Square in a project that wil