NYC & Company launches neighborhood initiative pushing tourists out of midtown


Skift Take

New York is pushing borough tourism as a means of reaching its 55 million visitor goal by 2015 and spark economic prosperity in quest for bragging rights in the domestic and international travel market.

Did a travel startup trend just make its way up to the New York City's mayor office? We reported last November that the online travel industry had a growing obsession with neighborhood content. Airbnb had just launched its Neighborhoods guides and Hipm