Skift Take
A hotel can’t be everything to everyone, but there are trends that apply to all types of travelers that hotels can implement including connectivity, flexibility, and personalization.
InterContinental Hotels Group has come out with a report that expands on the idea that a new economy, one that prioritizes relationships over experiences, will change the way people travel and where they want to stay.
One of the industry's biggest challenges in this new economy will be catering to new types of traveler, ones that defy the previous boundaries defined by business travelers, backpackers, holiday-makers, and retirees.
The report urges hotels to remain agile in their ability to serve a guest that might arrive as a business traveler, become an outdoor adventurist on the weekend, and welcome their extended family for vacation the following week.
IHG sees a new
