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Airlines

KLM breaks the norm by selecting Dutch product designer for new business class

Samantha Shankman

Photo Credit: KLM's new business class was designed by Dutch designer Hella Jongerius.  KLM

Skift Take

Staid aviation design varies very little between airlines, but is extremely different than the usual design project making this partnership one that both designer and client took a risk on.

Like any successful designer whose clients are in different countries, Hella Jongerius spends a lot of time on aircraft, and whenever she has flown anywhere recently, she has taken swatches of fabric

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