Subscribe
Login
Hotels

Hotel brands miss huge opportunities to engage Chinese travelers online

Samantha Shankman

Photo Credit: A Shangri-La Hotel property page is translated into Chinese.  Shangri-La Hotel Group

Skift Take

Social media has become a major resource for bookings and marketing in the West, but hotels aren’t using the same tools in the market they’re most desperate to reach. Expect a major boost for the hotels that are the quickest to adapt.

Shangri-La Hotel Group is doing a fantastic job of engaging Chinese customers online and providing them the means to learn about and book Shangri-La properties throughout the country. The brand has the largest following on its Sina Weibo and Youku accounts of any hotel brand, a highly rated Chinese iPhone app that hosts competitions, and the only iPad app in the Chinese iTunes store in Chinese. These are the findings of L2's Digital IQ Index: China, which ranked Shangri-La Hotel the highest out of

Hotel coverage is exclusive for Skift Pro subscribers.

Subscribe for full access to all Skift coverage for as low as $55 a month.
See the latest hotel headlines.

Apple Pay, Google Pay, Paypal, VISA, Mastercard, Discover, American Express

Already a subscriber? Login