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Travel ads of the week: Colorful festivals and cultural comparisons

Samantha Shankman

Photo Credit: The Indian state of Madhya Pradesh created a tourism ad with a creative spin on the colorful Holi festival.  YouTube / MP Tourism

Skift Take

Contrast and comparison is a particularly effective technique for travel ads, because it highlights what makes each culture or company unique -- the ultimate goal of any good campaign.

The majority of travel ads we see highlight a particular destination or company, but taking a chance and comparing a place to its peers could have a much greater impact. Only one ad this week takes that chance. Does it stand out among the others? Let us know what you think in the comments. » Get your daily dose of Skift: subscribe to our newsletter, RSS, Twitter or Facebook. For all of our SkiftAds of the Week collection, check out our archives here. This Indian national ad was created by the tourism board of Maydha Pradesh, a state in t

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