Skift Take
If this is managed well and includes follow-through funding is needed and guidance on how to spend it smartly especially in digital, then this could be well worth it.
Santa Fe's off-season for tourism is harder to define than its on-season. But you know it when you see it, and it generally goes with the actual seasons.
Periods of low tourism in the city usually hit for six months in the winter and spring. For example, the lowest occupancy rates in 2012 were between November and April -- though there were exceptions during spring break (a period of about three weeks in March) and around the Christmas holiday. But summer and fall, from May through October, traditionally draw far more visitors and revenu
