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Tourism

Any publicity is good publicity for North Korea's tourism industry

Adrian Bridge

Photo Credit: Tourists in South Korea take photos of North Korea from behind the designated camera line.  Flickr / Timber Tank

Skift Take

Interest in North Korea may have been piqued as evidenced by a 400 percent increase in inquires with one UK tour operator, but the ratio of inquires that turn into bookings will likely remain quite low.

Kim Jong-un's government has made increasingly bellicose threats to deploy nuclear missiles in a conflict with South Korea that threatens to draw in China and the United States. But Regent Holidays, the Bristol-based company that pioneered trips to North Korea, has recorded a 400 per cent increase in inquires from people wanting to get an inside take on one of the few remaining hardline communist regimes in the world. Gillian Leaning, Regent’s Marketing Manager, said that the response showed that whether a country was

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