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Visit Philly launches campaign drawing visitors deep into its neighborhoods

Samantha Shankman

Photo Credit: Crests were created for each of the 14 visitor-ready neighborhoods included in the initiative's launch. Visit Philly

Skift Take

The local travel trend and tourism boards’ new initiatives are bringing real economic growth to local neighborhoods usually left off the tourist trail. This can viewed as fantastic, or doomed to ruin what makes these alcoves unique, depending on where you stand.

Philly just jumped on the bandwagon of early adopters who have watched travel trends shift towards local, authentic experiences and taken the opportunity to showcase lesser-known neighborhoods and boost local economies via tourism. The tourism board Visit Philly unveiled its new website and media campaign celebrating the diversity of 14 of the cities' visitor-ready neighborhoods early

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