Updated: TripAdvisor confirms buying Jetsetter, will remain separate brand


Skift Take

Jetsetter's hotel relationships and expertise should help TripAdvisor on a variety of fronts. It remains to be seen whether TripAdvisor will eventually fold SniqueAway into the more successful Jetsetter, or go with a multi-brand strategy.

TripAdvisor has finally made the announcement: It has acquired hotel private and retail sales service Jetsetter, from the Gilt Groupe. The Jetsetter brand will continue to operate out of New York City and will be incorporated into TripAdvisor's Smarter Travel Media. Skift broke the news last month that Tripadvisor was close to buying the site, after months of a sale process. This finally comes to an