The online planning and booking habits of ten different tourist groups


Skift Take

There are a number of OTAs making headway in the booming tourism markets of Asia, but their growth and travelers’ independence continues to be limited by structural and political infrastructure.

Internet has undoubtedly changed the way the world travels, but there are many travelers that are still not booking online whether it be due to structural barriers, cultural preferences, or a lack of resources. A recent report by Tourism Australia researched what percentage of travelers from ten countries planned and booked their trips to Australia online, in the year ending March 2012.  Brazilian travelers were the most likely to plan trav