Colombia tourism's new campaign inspired by Nobel Prize-winning novelist
Photo Credit: Colombia's new tourism campaign "Magical Realism" uses imaginative imagery in its videos. Colombia Travel
Skift Take
Colombia’s had a history of poorly chosen tourism slogans with a viral social campaign doing more to spread a positive image of the country in recent months. Lucky for Colombia, tourism continues to climb without the catchphrase.
“Magical realism” will be familiar to many as the Latin American 20th century literary movement perhaps most typified by Colombian novelist Gabriel García Márquez and his international bestseller, One Hundred Years of Solitude.
Literary globetrotters are already familiar with the Colombian town of Cartagena, home to the first overseas offshoot of the UK’s Hay Festival of Literature. So perhaps the Colombian government thought it wasn’t stepping too far beyond the bounds of literary taste to choose “magical realism” as a new advertising slogan for its tourism industry.
Wanderlust follows the latest stories in tourism and experiences from across the globe.
Get it in your inbox every Thursday.
By submitting this form, you agree to receive email communication from Skift.