Latin American hotels spot growth opportunity in U.S. markets


Skift Take

It’s difficult for new brands to make headway in the U.S.’s already crowded market, but these continue to grow by catering to a specific niche of travelers whose culture and language is implicitly understood.

Lately...hotel brands that are uniquely Latin American are entering key U.S. border and gateway cities such as Miami and New York. These brands, including Argentina’s Faena Hotel, and Mexico’s Gru