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Airlines

What will ANA need to do to get customers on to its Dreamliners?

Chris Cooper and Kiyotaka Matsuda

Skift Take

ANA and its airline peers don't have to woo passengers too hard: Consumers don't pay close attention to aircraft before they book, even in the case high-profile groundings.

ANA Holdings Inc., the biggest operator of Boeing Co. 787s, faces a challenge in luring back customers as it prepares for its first Dreamliner flight in more than three months after battery problems grounded planes. ANA will operate a 787 test flight with Chief Executive Officer Shinichiro Ito and Boeing Commercial Airplanes President Ray Conner at about 8:50 a.m. Tokyo time today, the carrier said on April 26. Tokyo-based ANA is aiming to resume the use of its Dreamliners starting in June after lithium-ion batteries on two of the planes overheated and melted, causing operators worldwide to cancel flights. A 787 flight yesterday by Ethiopian Airlines Enterprise was the world’s first since the Jan. 16 grounding, the longest for a large commercial aircraft by U.S. and Japanese regulators since jet airliners were introduced in

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