Skift Take
TripAdvisor's acquisition of CruiseWise is great news for TripAdvisor subsidiary Cruise Critic, which is a leading cruise news and cruise-information site, but is hampered by an outdated user interface and bulletin-like forum technology. This acqui-hire will enable TripAdvisor to finally modernize Cruise Critic, a project that's probably been on the agenda for years.
Are cruise transactions in TripAdvisor's future?
Probably not, but TripAdvisor has acquired CruiseWise, an online cruise-booking startup that was founded in 2010.
And, TripAdvisor plans on integrating CruiseWise's tech talent and some of its content into TripAdvisor's CruiseCritic unit, a leading cruise news and user generated content site.
You can expect that a major overhaul of CruiseCritic's user-interface and back-end, which uses outdated forum-related software, would be on the agenda.
TripAdvisor states that it acquired "key technology and talent from CruiseWise, Inc. the former online cruise booking agency. The team an
