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Kayak strengthens branding abroad with first global ad campaign

Samantha Shankman

Photo Credit: KAYAK

Skift Take

Kayak wants to present a single brand in every market, but an upbeat musical ad that works in France might not resonate with customers in the U.S., and Kayak could lose brand awareness if customers can’t relate.

For the first time, Kayak is airing the same ad in four destinations and four languages. Kayak launched a global ad campaign yesterday that builds brand awareness in Spain, France, Italy, and of course, the U.S. The campaign launched with a different ad in the U.S. than in

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