Google tests hotel search campaign with lots of photos
Photo Credit: Google is running an experiment where users can search for "Dallas hotels" and view a collection of hotel images and information. Google
Skift Take
This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the interest of users who are at the earliest stages of searching for a hotel.
