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Business Travel

The world’s most popular international meeting destinations

Samantha Shankman

Photo Credit: The Comprehensive Nuclear-Test-Ban Treaty (CTBT) Science and Technology Conference held in the Hofburg Palace in Vienna, Austria.  Flickr / Marianne Weiss

Skift Take

Like all current travel trends, the international meetings market is moving from Europe towards Asia signaling both the need for Asian cities to prepare to accommodate the growing sector and for the rest of the world to more aggressively market themselves as suitable locations.

The number and frequency of meetings held by international associations, and the business travel they generate, is on the rise. The International Congress and Convention Association estimates that the number of conventions increased by more than a thousand to 11,150 meetings in 2012. Europe is the most popular destination for international meetings with 12 out of the 20 top countries and 14 out of the top 20 cities located in the region; however, ICCA spokesman Mathijs Vleeming tells Skift that European destinations are slowing giving way to a rise in popularity of Asian destinations. "We do see that there is a trend of the market share of European countries as meeting destinations are declining at the cost of meetings

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