Skift Take
Branson has certainly learned that not all Caribbean islands are created equal, as the competing interests that separate cruise-ship friendly ports from high-end ports or sleepy islands mean that not everyone necessarily cares about the health of the reefs.
In a bid to safeguard biodiversity and the Caribbean's tourism-based economy, regional political leaders and corporate executives will gather Friday on billionaire Richard Branson's private island with the aim of protecting 20 percent of the region's coastal resources by 2020.
Participants are expected to announce various commitments to advance the "Caribbean Challenge," an initiative that is touted as the first comprehensive conservation endeavor in the region of scattered islands that has 10 percent of the world's coral reefs and some 1,400 species of fish and marine mammals.
To safeguard the Caribbean's future, Branson says politics and business-as-usual will have to change. The adventuring CEO and founder of the Virgin Group of companies is co-hosting the meeting of political and business leaders at Necker Island, his home in the British Virgin Islands where he has developed an ultra-exclusive eco-resort that showc
