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VisitEngland teaches businesses how to attract travelers with special needs

Samantha Shankman

Skift Take

Disabled travelers spend an estimated $13 billion in North America and £2 billion in England every year, making them an important target for destinations looking to increase their share of the global travel market.

VisitEngland, the country's official tourist board, wants to help businesses promote themselves as accessible and welcoming to disabled travelers. Expanding on the organization's online tools, VisitEngland launched a free marketing guide Spea

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