About one-third of U.S. households now own a tablet


Skift Take

While ownership rise is good news for the digital ecosystem, so far tablets have been optional devices and better metric to find out is usage of the device and apps on it. Especially in travel sector, beyond the booking apps, it is likely to be very low.

For the first time, a third (34%) of American adults ages 18 and older own a tablet computer like an iPad, Samsung Galaxy Tab, Google Nexus, or Kindle Fire—almost twice as many as the 18% who owned