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Tourism

Global cycling craze could boost Scottish tourism by $373 million a year

Samantha Shankman

Photo Credit: A cyclist takes a break for a photograph at noon.  Flickr / Bruce Cran

Skift Take

Cycling is hot around the world right now and a branding campaign that integrated cycling and Scotland’s iconic attractions could have the double impact of attracting new visitors and kick starting domestic ventures.

Cycle tourism is worth up to $373 million (£239 million) per year to the Scottish economy, according to a new report. Campaign group, Transform Scotland, has been looking at the economic value of

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