Skift Take
In this new world, multi-brand strategy is clearly how big Internet companies want to operate, partly to not mess with the DNA of the startups they're buying.
The much leaked talks about Google finally swooping in and buying Waze have come true, and it has been announced: the search giant is buying the Israeli mapping and traffic app and service, according to an official blog post. Updated: The price is $1 billion in cash, plus $100 million in performance payouts in cash and possibly stock to the Waze staff, AllThingsD repo
