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Airlines

Best travel ads this week: From original Quebec to business in the U.S.

Samantha Shankman

Photo Credit: Text is as integral as photos to Quebec's "original" tourism campaign.  Bonjour Quebec / Bonjour Quebec

Destinations, airlines, hotels, and even tour companies have to take a stand for something when they create an ad. Although there's not right or wrong answer, the choice of what to focus on helps to ultimately define a brand. Often, destinations will associate themselves with a certain feeling or concept like Québec's "original" ads or Australia's "nothing like Australia" campaign. Other times they'll dedicate themselves to something more concrete. In

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