KLM’s newest social initiative turns gamers into aviation decision-makers
Photo Credit: A teaser of what KLM's new game Aviation Empire will look like on iOS and Android devices. KLM / Screenshot
Skift Take
KLM is succeeding in building a series of digital initiatives that bear the carrier's name, but are attractive to travelers of all airlines and ultimately strength the KLM brand without changes to fares, routes, or amenities.
