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Best travel videos this week: Appealing to travelers' emotions and legroom

Samantha Shankman

Photo Credit: Brand USA shows off lesser known sites in its Brazil-specific tourism ad.  Brand USA / Screenshot

This week's SkiftAds pits two U.S. brands versus two European companies, but the differences in the four ads stem more from the nature of their business than their country of origin. The varying length and tone of the ads shows there's not one right way to promote a product, although there are definitely bad techniques. In the following cases, including an emotional appeal and energizing music go a long way in making

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