Hertz learns from car-sharing startups, launches 24/7 self-serve service
Photo Credit: The Hertz loyalty board at SeaTac Airport. Flickr / Atomic Taco
Skift Take
Hertz is a brand that consumers already trust and it has a fleet that outsizes most car-sharing companies combined; this makes the traditional rental company a formidable competitor in the growing industry of on-demand cars.
