Skift Take
If Thailand is serious about getting luxury bookings, it may want to parter with a publication other than the low-class Hello in the UK.
Expanding middle- and upper-income tourism markets together with increasing the number of first-time foreign visitors are part of the Tourism Authority of Thailand's (TAT) plans next year.
The TAT will present its measures to achieve these goals to tourism operators next Monday.
The authority targets visitors with an average annual income of US$20,000 to $60,000, or 600,000 baht to 1.8 million baht.
It wants to increase the proportion of these travellers to 40% of foreign tourist arrivals in 2014, up from 30%.
At a brain
