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TripAdvisor gives independent hotels a new way to compete for bookings

Dennis Schaal photo
Dennis Schaal

Photo Credit: Will TripAdvisor Connect enable small properties such as Katy House Bed and Breakfast in Smithville, Texas, to get online in TripAdvisor metasearch? Time will tell if independents and B&Bs will answer the call.  Flickr / Sarah Page

Skift Take

There's been so much talk about hotel rate parity, and the sameness when searching for a hotel room. TripAdvisor's invitation to often-overlooked independent hotels and B&Bs may provide some real choice.

TripAdvisor is renowned for its millions of traveler-written hotel reviews, and now it is taking a similar tack with its recently launched hotel metasearch product, inviting often-ignored independent hotels and B&Bs to participate en masse on a cost-per-click basis. With big hotel chains and online travel agencies dominating the hotel metasearch real estate on sites such as Kayak, TripAdvisor's latest move can be seen as a clever way to give travelers more choice -- and to fatten TripAdvisor's revenue by opening up the metasearch flood gates to lesser-known properties. TripAdvisor plans to launch TripAd

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